Robert Liguori Joins the iModerate Team as Director of Strategic Accounts

Robert Liguori Joins the iModerate Team as Director of Strategic Accounts


Jan 02, 2008

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Denver, CO. (January 2, 2008) – iModerate®, a leader in online qualitative market research solutions, recently hired Robert Liguori as Director of Strategic Accounts. Rob brings eight years of research and strategic account management experience to iModerate. Most recently, Rob led the Market Research and Consumer Insights department for Sony Online Entertainment where he specialized in turning Point-of-Sale (POS) and consumer data into actionable business strategies and insight through the design, implementation and analysis of qualitative and quantitative research. He was the chief individual responsible for the design and implementation of all Sony Online’s focus testing, concept testing, surveys, polls and questionnaires.

Prior to Sony Online Entertainment, Rob was an account manager for The NPD Group, where he established a close working relationship with over 30 of the gaming industries top software publishers, as well as many of the industry retailers and financial firms. Many of these companies currently lead the Fortune 500 lists today. Rob holds both a bachelor’s degree and master’s degree in general management from Dowling College, as well as a certificate in strategic marketing and management from Indiana University’s Kelley School of Business.

“We are thrilled to welcome Rob to iModerate,” said Carl Rossow, iModerate’s founder. “His experience and industry know-how will make him a valuable asset, and we are lucky to have him.”

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy