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White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

iModerate

Dec 28, 2016

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Learn more about the variety of hybrid approaches available and how this type of study can help you gain the most complete view of your consumers.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research