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White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

iModerate

Dec 28, 2016

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Learn more about the variety of hybrid approaches available and how this type of study can help you gain the most complete view of your consumers.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association