There’s no shortage of information, but brands lack consumer insights that illuminate a clear path forward. And, they often don’t have a partner who is bold, creative or experienced enough to dig out answers to questions they never thought to ask.
Our team surfaces the drivers and perceptions behind consumer action. Armed with uncommon knowledge, iModerate empowers brands to take decisive, proof-based action that evolves their businesses.
We help clients conquer hurdles in four main categories:
Inaction isn’t an option. Brands need a constant influx of new energy, inspired thinking and game-changing intelligence in order to charge ahead of the market and exceed consumers’ expectations. That’s what we’re here for–to inspire fresh brand thinking by enlisting your consumers in a dynamic collaboration.
- Gain an edge by uncovering what separates you from the competition
- Discover hidden game-changers to take your brand to the next level
- Anticipate hurdles and course-correct long before they cause problems
- Validate your brand identity by knowing how you’re perceived and what you represent
Your consumers have a lot to share. We make it easy for our clients to embrace their passionate ideas and use them to guide their brand. That way, everything they do is a direct reflection of what their consumers want.
- Elevate the customer experience by knowing what they want and when they want it
- Illuminate ratings and data points with the voice of the customer
- Know what your fans love and what your critics would change
- Uncover pivotal moments by deconstructing your consumers’ path to purchase
Whether our clients are looking to develop the latest and greatest, or simply optimize what they already have, we bring in their most impactful R&D collaborators: their consumers. After all, the only way to deliver on their needs and exceed their expectations is to know what they are in the first place.
- Advance winning ideas (and scrap losers) by engaging consumers early and often
- Leverage shifting needs and trends as the recipe for smarter innovation
- Create with validity by understanding how innovations fit in with your brand and product suite
- Discover how to iterate on existing offerings to best enhance consumers’ lives
Creating messages that stick is a monumental challenge. Doing so necessitates they be both relevant and distinct. In order to break through, we show our clients how to create winning campaigns by translating core consumer truths into powerful communications.
- Master word choice by understanding your customer’s language
- Nail your creative by knowing what resonates and why
- Understand whether your audience is hearing the message you’re trying to convey
- Decipher how well message and brand mesh
Whether it’s ensuring a $2 million dollar Super Bowl ad hits the mark, or saving a Fortune 100 company $50 million dollars on unnecessary structural changes, the insights we provide have a measurable impact.
How We Do It
iModerate pairs powerful cognitive psychology techniques with the latest consumer research methods to help brands identify nuanced customer intelligence to revolutionize their thinking and give them an edge. Over 12 years, iModerate has conducted over 200,000 conversations, analyzed vast amounts of consumer commentary, and helped clients discover how consumers think about, characterize, experience, and discuss their brand. Our clients don’t view us as a qualitative market research provider. They think of us as educators, explorers, and as a partner that empowers them to move beyond the superficial by revealing and leveraging hidden consumer truths that propel growth.