Webinars

Latest from Webinars

How Hybrid Research Drives Penske Forward

See how Penske utilized hybrid market research to get a better sense of how consumers view partner relationships.

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Making the Most of the Data You Already Have

Discover what data marketers are neglecting and how they can transform it into actionable intelligence needed to succeed.

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Deconstructing Dads in the Aisle: A New Insights Solution Gets Thousands of Dads to Share Their Story

Find out what messaging hits home with Dad and how to utilize that information to boost impulse buys.

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How The ‘Why’ of Net Promoter Score Unlocks Its True Potential

See how utilizing (iM)merge Analytics to understand Key Performance Indicators can create a common goal fueled by the consumer story.

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Get ahead of the next big thing by moving past big data & traditional research

Uncover the world of the QualTracker solution and find out why it is replacing Big Data with more precise solutions.

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Tell them something they don’t know! Achieving foresight through scalable insight.

Get to know the new QualTracker solution and what holes it fills in the marketplace.

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Why the Deepest Insights Play Hard to Get

Learn how to access the insights locked away within the consumer’s subconscious.

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Teaming up to Provide Some Qualitative Education

Discover how cognitive theory relates to research, and the importance of having a sound qualitative strategy.

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Daily Deal Webinar

Find out if daily deals are right for your brand and if they engender loyalty.

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Our Authors

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association