Spotlight Reports

Movies: The High Price of Admission


Oct 29, 2014

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Box office sales plummeted during the summer of 2014. We were curious as to why Americans were seemingly averse to the past time of catching the latest feature film, so we sought to uncover the story behind the decline. By engaging over 100 consumers in one-on-one conversations, we learned what’s keeping consumers away from the theater, and what it would take to bring them back to the big screen.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA