//

Spotlight Reports

Big Banks: The Aftermath of the Recession

iModerate

Oct 29, 2014

Share It

Following the 2008 mortgage crisis, consumers relationships with banks drastically changed. Over six years later, banks are still working to rebuild consumers’ trust. We wondered whether these efforts were fruitful, and if consumers’ attitudes had rebounded. We engaged over 100 consumers in one-on-one conversations and ended up with a comprehensive view of what post-recession consumers expect from their banking institutions.

download research report

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association