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Spotlight Reports

Big Banks: The Aftermath of the Recession

iModerate

Oct 29, 2014

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Following the 2008 mortgage crisis, consumers relationships with banks drastically changed. Over six years later, banks are still working to rebuild consumers’ trust. We wondered whether these efforts were fruitful, and if consumers’ attitudes had rebounded. We engaged over 100 consumers in one-on-one conversations and ended up with a comprehensive view of what post-recession consumers expect from their banking institutions.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service