//

Research Reports

Brand Wars: Nike vs. Under Armour

iModerate

Mar 12, 2015

Find out what separates these two seemingly identical leaders in the athletic apparel industry.

 

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske