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Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

Julia Eisenberg

May 10, 2017

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In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining and on-demand delivery options stack up.

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Julia Eisenberg

Vice President, Insights

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition