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Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

Julia Eisenberg

May 10, 2017

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In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining and on-demand delivery options stack up.

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Julia Eisenberg

Vice President, Insights

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research