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Webinar: How Hybrid Research Drives Penske Forward

Webinar: How Hybrid Research Drives Penske Forward

iModerate

Jul 14, 2016

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the benefits of hybrid research become clearer every day. Join us on Tuesday, July 26th for a free webinar to discuss the value of hybrid research. Angela Lancaster, Manager of Market Research at Penske, will discuss how hybrid research, powered by iModerate and Qualtrics, has helped her tackle tough business questions, keep stakeholders happy, and drive Penske forward.

Register for the webinar here >>>

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide