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Where have all the wearables gone article in MediaPost

Where have all the wearables gone article in MediaPost

iModerate

Jul 17, 2014

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The wearable market is evolving quickly, with an array of products and some hype, but wearables still have not achieved “must have” status. They need to progress from being perceived as “nice to haves” for enthusiasts to “must-haves” for the general consumer.

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Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA