//

Wearables are a game-changer in market research – article in MarketingProfs

Wearables are a game-changer in market research – article in MarketingProfs

iModerate

Jul 03, 2015

Share It

From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised to transform the way research is done, giving retailers and brands access to point-in-time consumer data that they’d otherwise be unable to collect (at least without error and intrusion).

Read the full article to learn the three ways that wearables are changing the market research space, and what you need to know moving forward.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition