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Time Magazine – November 2008

Time Magazine – November 2008

iModWPAdmin

Jan 23, 2009

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Mark Halperin’s Final Campaign Report Card

[excerpt] They used the latest sophisticated techniques, married with old-fashioned political common sense to do what good pollsters do in a winning campaign: find the right language to explain what the candidate already believes, and target vulnerabilities in the opposition to destroy them.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy