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Greenbook Blog

Greenbook Blog

iModerate

Dec 06, 2013

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The impact of “other”

[excerpt] Because a growing percentage of the population identifies with more than one race, only allowing them to identify one aspect of their racial identity forces them to misrepresent themselves.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service