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The Frame – January 2007

The Frame – January 2007

iModWPAdmin

Jan 23, 2007

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Spot Success: Online Surveys Become Interactive With Chat Feature

[excerpt] The sessions add a layer of freedom to the survey process. Participants confirm that they enjoy and appreciate the opportunity to interact with a live moderator and answer questions candidly and without restraint. “Being interviewed was nice because it gave me a chance to clarify opinions that I had stated previously. It’s nice to have a chance to be heard.”

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition