//

The Frame – January 2007

The Frame – January 2007

iModWPAdmin

Jan 23, 2007

Share It

Spot Success: Online Surveys Become Interactive With Chat Feature

[excerpt] The sessions add a layer of freedom to the survey process. Participants confirm that they enjoy and appreciate the opportunity to interact with a live moderator and answer questions candidly and without restraint. “Being interviewed was nice because it gave me a chance to clarify opinions that I had stated previously. It’s nice to have a chance to be heard.”

Read full article »

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association