Sep 28, 2012
[excerpt] Jenn Jackson has spent the vast majority of her research career with iModerate. Starting as a moderator, Jenn has excelled in every role she has taken on, and made an impact on every aspect of the organization.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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