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Survey Magazine – June 2011

Survey Magazine – June 2011

iModWPAdmin

Jun 01, 2011

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Why Hybrid? Why Now?

[excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story behind the quantitative data.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association