Survey Magazine – July 2013

Survey Magazine – July 2013


Jul 24, 2013

Share It

20 Researchers You Need to Know

[excerpt] Sonya’s efforts have significantly impacted the project process and the collaboration that exists around it. On her watch iModerate’s insights have come to be packaged differently – in a way that’s more digestible and relevant.

Read full article »

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition