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Survey Magazine Interviews Jen Drolet about QualTrackers

Survey Magazine Interviews Jen Drolet about QualTrackers

iModerate

Jul 09, 2014

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Intrigued by iModerate’s claim that this offering fills a significant hole in the marketplace by blending context and data in a scalable way, we wanted to learn more. We recently asked iModerate’s Managing Partner, Jen Drolet, five questions to get the scoop…

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association