SmartMoney – May 2011

SmartMoney – May 2011


May 23, 2011

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Share a Coupon, Double Your Savings?

[excerpt] It’s a win for coupon-clippers, but also for the companies hoping to increase sales. A 2010 iModerate study found that 67% of Twitter users and 50% of Facebook users said they were more likely to make a purchase from the brands they follow.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere