//

Security Hive article on the smart home featuring iModerate

Security Hive article on the smart home featuring iModerate

iModerate

Oct 31, 2014

Share It

This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the emerging technology from the consumer’s point of view as well as implications for brands in related industries.

Read full article >>

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske