Oct 31, 2014
This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the emerging technology from the consumer’s point of view as well as implications for brands in related industries.
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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