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Security Hive article on the smart home featuring iModerate

Security Hive article on the smart home featuring iModerate

iModerate

Oct 31, 2014

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This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the emerging technology from the consumer’s point of view as well as implications for brands in related industries.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA