Oct 31, 2014
This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the emerging technology from the consumer’s point of view as well as implications for brands in related industries.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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