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San Francisco Chronicle – December 1969

San Francisco Chronicle – December 1969

iModWPAdmin

Dec 23, 1969

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Consumers on a Collision Course with Wireless Carriers Over Data Plans

A recent study of over 1500 US consumers from Chadwick Martin Bailey and iModerate Research Technologies found almost twice as many people plan to purchase a smartphone (52%) than a regular cell phone (29%) over the next two years.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA