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San Francisco Chronicle – December 1969

San Francisco Chronicle – December 1969

iModWPAdmin

Dec 23, 1969

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Consumers on a Collision Course with Wireless Carriers Over Data Plans

A recent study of over 1500 US consumers from Chadwick Martin Bailey and iModerate Research Technologies found almost twice as many people plan to purchase a smartphone (52%) than a regular cell phone (29%) over the next two years.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy