Rob Tregenza Joins the iModerate Team as Vice President, Client Services

Rob Tregenza Joins the iModerate Team as Vice President, Client Services


Nov 16, 2010

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Denver, CO. (November 16, 2010) – iModerate Research Technologies, a leading online qualitative research firm, recently hired Rob Tregenza as Vice President, Client Services. Rob’s responsibilities center around leading the service team to ensure all of iModerate’s clients’ objectives and expectations are met. His 10 plus years of experience interpreting and applying qualitative and quantitative consumer insight across a variety of industries has made him a trustworthy and valuable partner for his clients at every turn.

“We are thrilled to welcome Rob to the iModerate team,” said Carl Rossow, iModerate’s CEO. “He is extremely dedicated to his clients and possesses tremendous leadership ability. There is no doubt that he will play a vital role in helping iModerate take the next step in our growth.”

Rob launched his career with Lear Corporation, the leader in manufacturing and distribution of automotive interiors, working alongside the world’s biggest auto manufacturers, decoding consumer behavior, developing new product concepts and crafting marketing messages. Subsequently, Rob followed his passion for digging deep into qualitative consumer insights, and joined trend research firm Iconoculture. There he excelled in a wide range of roles from brand strategy advisor to custom consulting creator. During his tenure with Iconoculture, he kept Fortune 500 clients in the know on how to leverage consumer behavior, decode consumer values and apply implications to their business.

Rob attended Sierra Nevada College and Colorado State University where he studied design, business and marketing. He holds a B.S. in business & marketing from Sierra Nevada College.

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

Media Contacts:
Adam Rossow
[email protected]
Phone: 303.928.8406

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition