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Research – September 2010

Research – September 2010

iModWPAdmin

Sep 23, 2010

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DIY online interview service GutCheck in beta mode

[excerpt] GutCheck, a new do-it-yourself online qualitative research service that offers companies the chance to carry out one-on-one, 30-minute interviews with consumers, has launched in beta mode.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske