DIY online interview service GutCheck in beta mode
[excerpt] GutCheck, a new do-it-yourself online qualitative research service that offers companies the chance to carry out one-on-one, 30-minute interviews with consumers, has launched in beta mode.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy