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Research – September 2010

Research – September 2010

iModWPAdmin

Sep 23, 2010

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DIY online interview service GutCheck in beta mode

[excerpt] GutCheck, a new do-it-yourself online qualitative research service that offers companies the chance to carry out one-on-one, 30-minute interviews with consumers, has launched in beta mode.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy