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Research Business Report – March 2006

Research Business Report – March 2006

iModWPAdmin

Mar 23, 2006

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Live IM Delivers Qual Insights to Online Surveys

[excerpt] iModerate is geared to personally probe and dive deep into the feelings, emotions and drivers of a random selection of the survey respondents. Furthermore, it can reach the elusive teenage and student audiences, particularly heavy users of instant messaging.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association