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Research Business Report – March 2006

Research Business Report – March 2006

iModWPAdmin

Mar 23, 2006

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Live IM Delivers Qual Insights to Online Surveys

[excerpt] iModerate is geared to personally probe and dive deep into the feelings, emotions and drivers of a random selection of the survey respondents. Furthermore, it can reach the elusive teenage and student audiences, particularly heavy users of instant messaging.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research