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Quirks article on the state of market research featuring Adam Rossow

Quirks article on the state of market research featuring Adam Rossow

iModerate

Jan 08, 2015

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Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The year that was, the year that will be: We are optimistic but our industry needs to keep evolving, published in the January 2015 issue of Quirks. Market research professionals discuss what they learned in 2014 and how the past year has shaped their outlook for the coming year, including topics they are eager to investigate, skills they feel are necessary to stay relevant, and trends that are in need of attention.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske