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Quirks article on the state of market research featuring Adam Rossow

Quirks article on the state of market research featuring Adam Rossow

iModerate

Jan 08, 2015

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Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The year that was, the year that will be: We are optimistic but our industry needs to keep evolving, published in the January 2015 issue of Quirks. Market research professionals discuss what they learned in 2014 and how the past year has shaped their outlook for the coming year, including topics they are eager to investigate, skills they feel are necessary to stay relevant, and trends that are in need of attention.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy