The 5 absolute, no-excuse, must-dos for qualitative researchers
[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service