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Quirks – November, 2012

Quirks – November, 2012

iModerate Author

Nov 09, 2012

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The 5 absolute, no-excuse, must-dos for qualitative researchers

[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.

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iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske