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Quirks – November, 2012

Quirks – November, 2012

iModerate Author

Nov 09, 2012

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The 5 absolute, no-excuse, must-dos for qualitative researchers

[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA