The survey burden factor
[excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates; change the way that some people answer questions; and decrease the number of inattentive respondents.
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Nov 23, 2009
[excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates; change the way that some people answer questions; and decrease the number of inattentive respondents.
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