The survey burden factor
[excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates; change the way that some people answer questions; and decrease the number of inattentive respondents.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association