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Quirks – July 2008

Quirks – July 2008

iModWPAdmin

Jul 23, 2008

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Navigating the Online Qualitative Landscape

[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers’ needs.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition