IM for Research: The Platform Behind Online One-On-Ones
[excerpt] The IM environment provides the type of straightforward dilogue that researchers clamor for, and much of it is the result of a respondent who is comfortable, stimulated and engaged.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service