IM for Research: The Platform Behind Online One-On-Ones
[excerpt] The IM environment provides the type of straightforward dilogue that researchers clamor for, and much of it is the result of a respondent who is comfortable, stimulated and engaged.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske