IM for Research: The Platform Behind Online One-On-Ones
[excerpt] The IM environment provides the type of straightforward dilogue that researchers clamor for, and much of it is the result of a respondent who is comfortable, stimulated and engaged.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition