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Prime Day: Why Amazon gives away video content – article in Forbes

Prime Day: Why Amazon gives away video content – article in Forbes

iModerate

Jul 15, 2015

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iModerate’s Brand Wars: Streaming Services research was recently featured in a Forbes.com article regarding the internet video space and the key players involved. Readers will learn about the evolution of the streaming space, where it’s headed, and what industries have followed a similar path.

Read the full article here >>>

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy