Press Releases

Latest from Press Releases

New iModerate Study Reveals Differing Perceptions of Trader Joe’s and Whole Foods

DENVER – Oct. 28, 2015 – A new qualitative research study by iModerate, a leading consumer insights firm, found

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New study reveals why consumers prefer Netflix over Hulu and Amazon

DENVER – June 24, 2015 – Video streaming services are becoming hugely successful in the mainstream as more consumers

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iModerate Ranks Among the 25 Most Innovative Research Firms in the World

DENVER — January 14, 2015 — iModerate is one of the top 25 most innovative research firms in the world, according

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United Way enlists iModerate to engage with millennials

DENVER — January 14, 2015 — iModerate, a leading qualitative research firm, today announced a new research engagement with United

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iModerate partners with Luminoso to help companies take the next step in consumer understanding

DENVER, CO—November 19, 2014—iModerate, a leading qualitative research firm, today announced a partnership with Luminoso, an innovative, rapidly growing

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Nine out of ten consumers are excited about the ‘smart home,’ but definition isn’t clear and security and privacy issues abound

DENVER—October 29, 2014—Consumers foresee the arrival of the smart home as even more imminent than that of smart cars

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Consumer confidence dips; New study sheds light on what’s behind the lower September index

DENVER—September 30, 2014—A new study from leading qualitative research firm iModerate provides background and depth behind the lower September

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iModerate raises the bar for market research with first-ever longitudinal qualitative product suite

Denver, CO (June 11, 2014) – iModerate, the leading qualitative research firm, today announced the launch of Qual Tracker, a

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske