Press Releases

Latest from Press Releases

Michael Steinberg Selected to Lead Global Sales

NASHVILLE, Tennessee (January 16, 2017) – 20│20 Research, a global research technology and service firm, has appointed Michael Steinberg to

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20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring iModerate,

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Airbnb vs. Hotels: New iModerate Study Reveals Key Purchase Drivers

Airbnb is growing at an explosive rate and gunning to become a full-blown hospitality brand, putting even more pressure on

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iModerate Ranks Among the Most Innovative Market Research Companies in the World

DENVER – June 9, 2016 – iModerate, a progressive insights agency, has been recognized for the fourth time as one

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iModerate adds two veteran insights professionals to client development team

DENVER – April 13, 2016 – iModerate, a progressive insights agency, welcomes Michael Steinberg and Steve Dodge to the client development

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Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

DENVER – April 13, 2016 – Qualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive insights

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New Retail Study by iModerate Reveals Secrets to Mastering the In-Store Experience

DENVER – March 30, 2016 – A new research study by iModerate, a progressive insights firm, reveals that most consumers

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iModerate names Steve Lopez Vice President of Business Development

DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He will

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New iModerate Study Reveals Differing Perceptions of Trader Joe’s and Whole Foods

DENVER – Oct. 28, 2015 – A new qualitative research study by iModerate, a leading consumer insights firm, found that

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New study reveals why consumers prefer Netflix over Hulu and Amazon

DENVER – June 24, 2015 – Video streaming services are becoming hugely successful in the mainstream as more consumers cut

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iModerate Ranks Among the 25 Most Innovative Research Firms in the World

DENVER — January 14, 2015 — iModerate is one of the top 25 most innovative research firms in the world, according to

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United Way enlists iModerate to engage with millennials

DENVER — January 14, 2015 — iModerate, a leading qualitative research firm, today announced a new research engagement with United Way

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association