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Polling Report – December 2005

Polling Report – December 2005

iModWPAdmin

Dec 23, 2005

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Political Ad Testing’s Newest Weapon

[excerpt] The future of political ad testing may well lie on the Internet, which up until now has been considered taboo in the realm of campaigns. But in the Virginia gubernatorial race this year, where there was a highly wired electorate, the campaign of Democrat Tim Kaine was able to test potential advertising online using a unique combination of quantitative testing and a new, innovative technology called iModerate.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association