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Pittsburgh Post-Gazette – January 2011

Pittsburgh Post-Gazette – January 2011

iModWPAdmin

Jan 23, 2011

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Do e-books pack same punch as print ones?

[excerpt] The iModerate study reported that readers’ biggest gripe with the digital book world is its limits on electronic sharing. “Respondents love passing along books they enjoyed to friends and family, and find it frustrating or disappointing that they cannot easily continue this ritual with e-books,” the company reported.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy