Latest from News & Events
iModerate’s retail study featured in Chain Store Age
Chain Store Age featured iModerate’s research on brick and mortar stores and the customer experience in a recent article. Check out …
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10 ways business intelligence can help your organization, MarketResearch.com article features Adam Rossow
A recent article in MarketResearch.com on 10 ways that business intelligence can help your organization features a tip from Adam …
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Quirks Event 2016
We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for those …
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Upcoming Webinar – Getting the most out of the data you already have
What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that will …
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How to conduct budget-friendly market research – Article on Inc.com
Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with …
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iModerate names Steve Lopez Vice President of Business Development
DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He will …
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Got Customer Commentary? – featured in Target Marketing
The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success …
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Are you consumer fluent? – featured in commPRO
Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track …
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Brand Wars: Trader Joe’s vs. Whole Foods – featured on The Packer
Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check out …
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4 tips to supersize dads’ in-store spend – featured in MediaPost
Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for good …
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New iModerate Study Reveals Differing Perceptions of Trader Joe’s and Whole Foods
DENVER – Oct. 28, 2015 – A new qualitative research study by iModerate, a leading consumer insights firm, found that …
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Stores rejoice as dads take their kids shopping – research featured in Retail Wire
We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check …
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