News & Events

Latest from News & Events

iModerate Retail Research featured in MediaPost

Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article

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New Retail Study by iModerate Reveals Secrets to Mastering the In-Store Experience

DENVER – March 30, 2016 – A new research study by iModerate, a progressive insights firm, reveals that most consumers

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iModerate’s retail study featured in Chain Store Age

Chain Store Age featured iModerate’s research on brick and mortar stores and the customer experience in a recent article. Check out

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10 ways business intelligence can help your organization, MarketResearch.com article features Adam Rossow

A recent article in MarketResearch.com on 10 ways that business intelligence can help your organization features a tip from Adam

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Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for those

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Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that will

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How to conduct budget-friendly market research – Article on Inc.com

Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with

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iModerate names Steve Lopez Vice President of Business Development

DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He will

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Got Customer Commentary? – featured in Target Marketing

The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success

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Are you consumer fluent? – featured in commPRO

Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track

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Brand Wars: Trader Joe’s vs. Whole Foods – featured on The Packer

Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check out

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4 tips to supersize dads’ in-store spend – featured in MediaPost

Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for good

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Our Authors

Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service