News & Events

Latest from News & Events

iModerate adds two veteran insights professionals to client development team

DENVER – April 13, 2016 – iModerate, a progressive insights agency, welcomes Michael Steinberg and Steve Dodge to the client

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Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

DENVER – April 13, 2016 – Qualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive

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iModerate Retail Research featured in MediaPost

Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the

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New Retail Study by iModerate Reveals Secrets to Mastering the In-Store Experience

DENVER – March 30, 2016 – A new research study by iModerate, a progressive insights firm, reveals that most

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iModerate’s retail study featured in Chain Store Age

Chain Store Age featured iModerate’s research on brick and mortar stores and the customer experience in a recent article. Check

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10 ways business intelligence can help your organization, MarketResearch.com article features Adam Rossow

A recent article in MarketResearch.com on 10 ways that business intelligence can help your organization features a tip from

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Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for

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Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that

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How to conduct budget-friendly market research – Article on Inc.com

Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up

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iModerate names Steve Lopez Vice President of Business Development

DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He

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Got Customer Commentary? – featured in Target Marketing

The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The

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Are you consumer fluent? – featured in commPRO

Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research