Online Media Daily – March 2013

Online Media Daily – March 2013


Mar 22, 2013

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Plural Generation Represents New Challenges for Marketers

[excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals  are varied in their ambitions and patient in their pursuit of them.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere