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How the ‘why’ of Net Promoter Score unlocks its true potential

How the ‘why’ of Net Promoter Score unlocks its true potential

iModerate

Jan 28, 2015

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Join us February 11th for a Brand Manage camp webinar with Adriana Smith of Reliant Energy and Lisa Wall of iModerate. Adriana and Lisa will discuss Reliant’s strategy to stem detraction and increase brand advocacy in their customer base by understanding the context behind their Net Promoter Score.

A 12% increase in Brand Advocacy, on average, generates a 2x increase in revenue growth and boosts market share (Branderati). Knowing this, it’s crucial to understand and optimize customer experiences in order to attract and retain brand promoters.

But even with all of the data available to marketers, it is challenging to determine how to efficiently and effectively improve experiences and nurture advocates. In this webinar, Adriana and Lisa will detail how Reliant Energy gained important context using a new, innovative solution, (iM)merge Analytics. Attendees will learn how this deeper understanding has enabled Reliant to align around a common goal fueled by the consumer story.

Key Takeaways:

  • How Reliant leveraged the context behind their shifting Net Promoter Score to retain promoters and convert detractors
  • How you can derive more value from the consumer commentary that you capture every day
  • How you can utilize (iM)merge Analytics to understand the why behind Key Performance Indicators such as Net Promoter Score

 

 

Reserve your seat today

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide