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Mobile Commerce Press – August 2013

Mobile Commerce Press – August 2013

iModerate

Aug 12, 2013

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Mobile Commerce Research Examines its Impact on Shopping

[excerpt] The study indicated that even though mobile commerce is growing in popularity, it is still facing certain considerable barriers. Among them are functionality and security.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA