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Mobile Commerce Press – August 2013

Mobile Commerce Press – August 2013

iModerate

Aug 12, 2013

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Mobile Commerce Research Examines its Impact on Shopping

[excerpt] The study indicated that even though mobile commerce is growing in popularity, it is still facing certain considerable barriers. Among them are functionality and security.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research