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Mike Israel Joins the iModerate Team as SVP, Sales

Mike Israel Joins the iModerate Team as SVP, Sales

iModerate

May 24, 2013

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Denver, CO (May 24, 2013) – iModerate Research Technologies, a leading qualitative research firm, recently hired Mike Israel as SVP of Sales. In this role Mike will be responsible for the strategic sales vision as well as the day-to-day management of iModerate’s business development team. Mike brings years of consultative sales, sales training, talent management and sales recruitment experience to iModerate. His sales management acumen, strategic lens and breadth of experience make him ideally suited to propel iModerate’s sales program forward.

“To find a true pro like Mike to steer the business development ship is a huge win for us” said Carl Rossow, iModerate’s CEO. “He knows his craft backwards and forwards having spent decades pinpointing clients’ pain points and crafting solutions for them.”

Mike began his career at IBM where, in his 21 year tenure with the firm, he enjoyed a steady progression of positions and opportunities culminating in a national sales leadership role where he was responsible for significant revenue and margin growth. After IBM, Mike stayed in the IT arena working as a sales strategist for ARC, a western general manager for Spherion, and a business development head at Agile 1. After decades spent leading consultative sales and talent management efforts for both global and mid-sized organizations, Mike ventured off on his own, starting a successful sales recruiting and consultancy firm in Denver.

Mike has both his bachelor’s degree and his MBA in finance and accounting from the University of Iowa.

About iModerate Research Technologies

iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them. For more information, please visit http://184.72.72.106

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy