MediaPost – February, 2014

MediaPost – February, 2014


Feb 28, 2014

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New Creating Consumer Intimacy in a Big Data World

An overreliance on Big Data has the potential to create a false sense of security, a dangerous confidence that consumer intimacy resides in a data stream.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy