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MediaPost – August 2010

MediaPost – August 2010

iModWPAdmin

Aug 23, 2010

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Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

[excerpt] Having weathered the recession, people are still wary about spending in the future. And while much is still uncertain, marketers who want to be successful in the post-recession era should begin figuring out what the “new normal” is going to be.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA