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MarketingProfs – November 2011

MarketingProfs – November 2011

iModerate Author

Nov 22, 2011

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Shoppers Gearing up for Cyber-Monday Deals

[excerpt] Cyber Monday is  gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of  surveyed consumers say they plan  to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to  shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

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iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research