//

Marketing to the new (self-identified) middle class featured on CMO.com

Marketing to the new (self-identified) middle class featured on CMO.com

iModerate

Apr 27, 2015

Share It

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral, and demographic data available, one age-old classification method still remains constant in nearly every analysis: social class. Yet many consumers self-identify as a member of a social class other than their own; nearly 2/3 of the consumers that we spoke with identify as members of the middle class. What does this mean for marketers?

Read the full article here >>>

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske