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Marketing News – March 2006

Marketing News – March 2006

iModWPAdmin

Mar 23, 2006

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In an Instant: More Researchers Use IM for Fast, Reliable Results

[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition