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Marketing News – February 2009

Marketing News – February 2009

iModWPAdmin

Feb 23, 2009

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[excerpt] We needed a company that could react very quickly to set up an online survey that was quantitative, but that also captured qualitative elements. We knew a lot about certain types of customer behavior, but not a lot about perception or intent.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA