Feb 23, 2009
[excerpt] We needed a company that could react very quickly to set up an online survey that was quantitative, but that also captured qualitative elements. We knew a lot about certain types of customer behavior, but not a lot about perception or intent.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service
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