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Marketing Daily – March 2012

Marketing Daily – March 2012

iModerate Author

Mar 08, 2012

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Understanding Social Media ‘Personas’ Is Key

[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The  Integer Group defines four types of social media “personas” and key insights  about how they engage with brands and shop.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA