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Marketing Daily – March 2012

Marketing Daily – March 2012

iModerate Author

Mar 08, 2012

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Understanding Social Media ‘Personas’ Is Key

[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The  Integer Group defines four types of social media “personas” and key insights  about how they engage with brands and shop.

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service