Mar 08, 2012
[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The Integer Group defines four types of social media “personas” and key insights about how they engage with brands and shop.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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