Oct 23, 2008
Check out two videos from the 2008 Market Research Event featuring iModerate… They both refer to our joint presentation with Digitas at the event entitled “Ensuring the Consumer’s Voice Shines Through: Lessons Learned from the World of Hybrid Research.
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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