Oct 23, 2008
Check out two videos from the 2008 Market Research Event featuring iModerate… They both refer to our joint presentation with Digitas at the event entitled “Ensuring the Consumer’s Voice Shines Through: Lessons Learned from the World of Hybrid Research.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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