Oct 23, 2008
Check out two videos from the 2008 Market Research Event featuring iModerate… They both refer to our joint presentation with Digitas at the event entitled “Ensuring the Consumer’s Voice Shines Through: Lessons Learned from the World of Hybrid Research.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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