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‘A little help from my brands’ featured in MediaPost

‘A little help from my brands’ featured in MediaPost

iModerate

Jan 05, 2015

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MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses how consumers’ brand preferences shift when they’re experiencing a low sense of control, such as in times of economic downturn or poor health. The article dives into how brands can position themselves in this space, and features a few that are doing so particularly well.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske