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‘A little help from my brands’ featured in MediaPost

‘A little help from my brands’ featured in MediaPost

iModerate

Jan 05, 2015

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MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses how consumers’ brand preferences shift when they’re experiencing a low sense of control, such as in times of economic downturn or poor health. The article dives into how brands can position themselves in this space, and features a few that are doing so particularly well.

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