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Julia Eisenberg joins the iModerate team as SVP, Client Services

Julia Eisenberg joins the iModerate team as SVP, Client Services

iModerate

Sep 10, 2014

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Denver, CO (September 2, 2014) – iModerate Research Technologies, a leading qualitative research firm, recently hired Julia Eisenberg as Senior Vice President of Client Services. In this role, Julia will be responsible for both the strategic vision as well as the day-to-day management of iModerate’s Client, Moderating, and Technical Services teams. Julia has a long history of success in market research on both the supplier and client sides. Her experience, perspective, and commitment to connecting brands with their consumers’ stories make her an ideal candidate to lead the firm’s Client Services team.

“We are thrilled to welcome Julia to the iModerate team” said Jen Drolet, iModerate’s Managing Partner. “Her well-rounded perspective will prove to be invaluable to both our internal team and our clients. Having worked on both sides of the table, she has a deep understanding of the nuances of how best to collect and leverage consumer context.”

Julia has an incredibly diverse background in market research, ranging from developing and informing strategy for large brands to moderating both domestically and internationally. Julia’s experience in Consumer Insights for both Gap, Inc. and Crocs, Inc. saw her spearhead both qualitative and quantitative research to implement consumer segmentation strategy, drive informed marketing decisions, and ultimately improve customer satisfaction and loyalty. Most recently in her role leading the Research & Strategy Division for Qualvu/24tru, Julia employed innovative qualitative techniques to deliver compelling and actionable insights to major CPG, Healthcare, Financial, and Technology companies.

Julia earned her Bachelor’s degree with honors in European History and English from Vanderbilt University.


About iModerate Research Technologies

Moderate bridges the communication gap between companies and consumers through individual conversations, yielding decision-driving context that increases revenue, profitability and ROI. Founded in 2004 and headquartered in Denver, CO, iModerate is known for its expertise in the American Consumer and for pioneering and championing the online one-on-one. With a proprietary cognitive framework, and 10 years of experience rooted in how individuals think and behave, iModerate helps organizations in a wide variety of sectors get past their data sets, establish customer intimacy and obtain real insight—the kind that tells you why things are happening and what action to take. For more information, please visit www.imoderate.com.

 

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske