Sep 23, 2007
[excerpt] The sessions occur in an “instant messesnger” type environment, and help clients complete the research story by adding qualitative insight to quantitative data. iModerate, and online research technology firm, created this innovative qualitative add-on.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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